Case Study
How Polynomic used ION to double conversion rates & ship marketing pages faster
Conversion Increase
1.97×
Rec-to-Checkout Rate
13.5%
Page Launch Time
Hours, not weeks
TL;DR
Polynomic is an AI-native performance marketing agency working with leading ecommerce brands.
Polynomic worked with ION to launch dedicated landers for a client's ads and renew their designs.
Conversion more than doubled: rec‑to‑checkout rate jumped from ~6.9% to 13.5%
Landing pages shipped in hours, making iteration part of the workflow
“ION made it possible to match every ad with the right landing page without adding headcount.”
Nathan Dass
Polynomic
Why a leading health brand was losing qualified customers
Polynomic was working with a well-known health & wellness subscription brand. The client was investing heavily in paid social and paid search. However, due to technical constraints on the side of the brand, visitors were being dropped onto generic landers that didn't reflect the reason they clicked.
The client's customers convert for many reasons, like improving sleep and general wellness. As Polynomic put it:
“Our targeting was working. The ad-to-page mismatch was the last mile problem and it was costing the client real revenue.”
Polynomic + ION: generating on‑brand landers for every ad & use‑case
Polynomic partnered with ION to rapidly ship landing pages for the client. Together, they:
Created a clean, high-converting campaign lander.
Developed a flexible template for 15+ health & wellness themes, each swapping headlines, visuals and trust signals to match the ad’s promise.
Built comparison pages to handle high-intent search queries.
Redesigned the recommendations and checkout flows to reduce friction.
Delivered seasonal campaign landers.
Everything was delivered ready to ship, so integration was a breeze. This allowed the marketing team to treat landing page creation as an experiment lever rather than a bottleneck.
The Impact
Nearly doubling conversion
Before ION
6.86%
Rec-to-checkout conversion
With ION
13.52%
Rec-to-checkout conversion
Within days, Polynomic measured a 1.97× increase in rec‑to‑checkout conversion. The improvement was so stark that Polynomic shifted all traffic to the new pages.
Most importantly, new pages could be generated in hours, enabling rapid experiments without straining internal design/dev resources.
“Once we saw conversions jump, there was no going back. The speed and precision of ION let us focus on advertising strategy instead of building pages.”
Nathan Dass
—Polynomic
Takeaway
When every ad has a matching landing page, you unlock hidden conversion. Especially when those pages can get generated on-demand.
Polynomic's collaboration with ION turned landing‑page creation into a growth lever, not a bottleneck, and doubled conversion for their client in the process.